For Sellers

For Sellers

Each client is viewed as a partner, not a business transaction.

Whether in a strong housing market or a turbulent one, it is essential to work with a real estate agent you trust to sell your home. We recognize that selling your home is not just about business. Putting your property on the market can be a personal and emotional experience. Every seller can have an individual relationship with their home. Your home may be a statement of your personality, and embody your life, aspirations and memories.

Typically, the objective in selling your home is to sell the property for the best selling price within a reasonable time frame that meets your personal needs, and to manage the process in the most efficient manner possible. We have the experience, knowledge and skill to help you successfully achieve your objectives.

We are adept at navigating today’s fast-paced luxury market, and we remain involved from the initial home evaluation all the way through the closing process and legal/escrow. We understand that the real estate business is based on personal relationships and trust, and we strive to provide the best and most honest service in the business.

Also, our real estate business model enables us to offer a customized menu of real estate marketing and sales services that fit your specific needs and budget. There’s no silver bullet or magic formula to getting the job done.

- We will provide you with

A comparative Market Analysis to help advise you how to price your home
Photos and detailed descriptive information about your home
Professional color flyers/brochures
Continuous monitoring of your neighborhood and other comparable areas
Assistance with Open Houses and staging for enhancing your home available upon request
Transaction management
Skillful negotiations and more

Real Estate Home Marketing Videos and Digital Photography - optional program paid by seller to video service provider. Upon sale and close of escrow of home, seller to receive credit for cost of video services paid by seller to video service provider. Seller credit to be applied to listing commission payable to listing agent from sellers sale proceeds at close of escrow. Seller credit to be actual cost of video services paid by seller to video service provider, not to exceed $1,500.

Let me explain – there are many legitimate reasons why the Seller should pay for and own the home marketing video product, rather than the real estate agent. The investment is minimal. The reasons and benefits are many.

Listing Exposure. Real Estate Listing Syndication. Advertise Everywhere Marketing

We want the world to find your home on the web, and when they do we want it to shine. Photos and information about your home are syndicated far and wide with all major real estate websites. When your home is listed on the Multiple Listing Service (MLS) it is also syndicated to over 50 of the highest trafficked search sites on the internet.

Real Estate Listing Syndication is the premier real estate advertising medium on the internet today. Listing syndication does more than just draw eyes to your listing; it provides your home with maximum exposure worldwide, dramatically increasing the buyer pool for your home. Giving your listing ultimate exposure just makes sense. The California Desert Association of Realtors Multiple Listing Service (MLS) and broker members have partnered with Point2 to provide this valuable service. Point2 has spent many years creating one of the largest and most secure listing syndication networks in the real estate industry. New partners are added all the time. Click on image for more information.

Listing Syndication Graphic

Now that you have decided to sell your home, you should begin the process of preparing your home for sale.

HGTV – 10 Best-Kept Secrets for Selling Your Home

Tricks of the trade to help you get top dollar when selling your home.

Selling Secret #10 Pricing it right
Find out what your home is worth, then shave 15 to 20 percent off the price. You’ll be stampeded by buyers with multiple bids — even in the worst markets — and they’ll bid up the price over what it’s worth. It takes real courage and most sellers just don’t want to risk it, but it’s the single best strategy to sell a home in today’s market.

Selling Secret #9 Half-empty closets
Storage is something every buyer is looking for and can never have enough of. Take half the stuff out of your closets then neatly organize what’s left in there. Buyers will snoop, so be sure to keep all your closets and cabinets clean and tidy.

Selling Secret #8 Light it up
Maximize the light in your home. After location, good light is the one thing that every buyer cites that they want in a home. Take down the drapes, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in sunshine. Do what you have to do make your house bright and cheery – it will make it more saleable.

Selling Secret #7 Play the agent field
A secret sale killer is hiring the wrong broker. Make sure you have a broker who is totally informed. They must constantly monitor the Multiple Listing Service (MLS), know what properties are going on the market and know the comps in your neighborhood. Find a broker who embraces technology – a tech-savvy one has many tools to get your house sold.

Selling Secret #6 Conceal the critters
You might think a cuddly dog would warm the hearts of potential buyers, but you’d be wrong. Not everybody is a dog or cat-lover. Buyers don’t want to walk in your home and see a bowl full of dog food, smell the kitty litter box or have tufts of pet hair stuck to their clothes. It will give buyers the impression that your house is not clean. If you’re planning an open house, send the critters to a pet hotel for the day.

Selling Secret #5 Don’t over-upgrade
Quick fixes before selling always pay off. Mammoth makeovers, not so much. You probably won’t get your money back if you do a huge improvement project before you put your house on the market. Instead, do updates that will pay off and get you top dollar. Get a new fresh coat of paint on the walls. Clean the curtains or go buy some inexpensive new ones. Replace door handles, cabinet hardware, make sure closet doors are on track, fix leaky faucets and clean the grout.

Selling Secret #4 Take the home out of your house
One of the most important things to do when selling your house is to de-personalize it. The more personal stuff in your house, the less potential buyers can imagine themselves living there. Get rid of a third of your stuff – put it in storage. This includes family photos, memorabilia collections and personal keepsakes. Consider hiring a home stager to maximize the full potential of your home. Staging simply means arranging your furniture to best showcase the floor plan and maximize the use of space.

Selling Secret #3 The kitchen comes first
You’re not actually selling your house, you’re selling your kitchen – that’s how important it is. The benefits of remodeling your kitchen are endless, and the best part of it is that you’ll probably get 85% of your money back. It may be a few thousand dollars to replace countertops where a buyer may knock $10,000 off the asking price if your kitchen looks dated. The fastest, most inexpensive kitchen updates include painting and new cabinet hardware. Use a neutral-color paint so you can present buyers with a blank canvas where they can start envisioning their own style. If you have a little money to spend, buy one fancy stainless steel appliance. Why one? Because when people see one high-end appliance they think all the rest are expensive too and it updates the kitchen.

Selling Secret #2 Always be ready to show
Your house needs to be “show-ready” at all times – you never know when your buyer is going to walk through the door. You have to be available whenever they want to come see the place and it has to be in tip-top shape. Don’t leave dishes in the sink, keep the dishwasher cleaned out, the bathrooms sparkling and make sure there are no dust bunnies in the corners. It’s a little inconvenient, but it will get your house sold.

Selling Secret #1 The first impression is the only impression
No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never have a second chance to make a first impression. It’s important to make people feel warm, welcome and safe as they approach the house. Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers. You can typically get a 100-percent return on the money you put into your home’s curb appeal. Entryways are also important. You use it as a utility space for your coat and keys. But, when you’re selling, make it welcoming by putting in a small bench, a vase of fresh-cut flowers or even some cookies.

By Barbara Corcoran, TODAY real estate expert

There is a smart way and a not-so-smart way to get the best price for your home in the new year. Selling is both a price war and a beauty contest, and to win both you should check these nine tips.

1. Time it right
Wait a few more weeks to put that “for sale” sign in front of your home. Few houses sell until after Super Bowl Sunday. If your house has been on the market for more than four months, take it off the market and re-list it in two months as “new.”

2. Price it at exactly what it’s worth
The most influential factor in selling a home is always price. Don’t build “wiggle room” into the asking price. There’s a price war out there and you have to win it from the get-go. Shop the competition to see what similar homes are selling for and price your home 10 to 15 percent lower so it’s the first house shown. Or you can get price estimates from three good brokers and go with the lowest. If you’ve overpriced your home, then make one big reduction. The worst thing you can do is make a series of small price reductions along the way — it’s the equivalent of chasing the tide as it rolls out.

3. Get your home inspected before you list
Don’t wait for the would-be buyer to discover the problems you could have fixed before selling. When they’re discovered, buyers will just move to the next house or rack up reasons to expect price cuts.

4. Offer financial incentives up front
Don’t wait for the negotiations to throw in extra price incentives – offer them up front. Offer to pre-pay the first year of property taxes, pay closing costs, include free cleaning, lawn care or snow-removal services for a year. If you’re moving and have no place to put your money, the best incentive out there today is “seller financing.” Make sure to put your incentives front and forward in the listing information.

5. Wage war online
A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of “curb appeal.” Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest. Don’t just rely on your broker to post the listing in all the high-trafficked websites. The most visited home sale websites today are syndicated when a property is listed.

6. Hire the best broker
The top 10 percent of sales agents generate 90 percent of the sales and they’re the ones most likely to sell your home. To find a smart broker, go to a reputable firm and ask the sales manager for a broker in the top 10 percent.

7. Spend money on the three key spaces:

The front of the house
Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds. Edge your lawn, mulch your flower beds, trim your bushes, steam clean your driveway and paint your door and trim.

The living room
Get rid of ALL your clutter, including a third of your furniture. Paint the walls a neutral white and add touches of color. If you can afford to stage one room, this is it.

The kitchen
Invest in cheap expenses like changing the cabinet fronts, new lights and fixtures, new knobs and drawer pulls, installing a chic new back splash, resurfacing the floors and getting one new, fancy-looking appliances.

8. Lighten your house
After location, light is the second-most cited reason buyers choose a particular house. Paint the inside walls white, clean the windows, trim back shrubs and trees, replace heavy drapery with sheer curtains or shades, put sheer white shades on your lamps and higher-wattage bulbs.

9. Stage your home
The typical cost of staging a house is $1,500. If you can’t spend the money, visit more expensive model homes in your area and try to mimic the look. It’s what today’s buyers want.

NAR Field Guide to Listing & Selling Luxury Properties

For Buyers

For Buyers

Each client is viewed as a partner, not a business transaction.

Whether in a strong housing market or a turbulent one, it is essential to work with a real estate agent you trust to help you find and purchase a new home. We get to know clients individually and identify their housing needs and wants. Instead of showing you every home on the market, we show you the ones you’ll love. The most important service we can provide is to listen to and accurately identify your needs.

We have years of experience practicing real estate and our knowledge of the local real estate market and surrounding communities is extensive. The best way to help a buyer in the lifestyle, resort, and luxury market is to be a valuable ongoing resource for information.

During your home search we will:

  • Get to know you so that we can present properties that match your needs and wants
  • Provide knowledgeable and expert advice at every turn
  • Schedule appointments to show you properties that are both on the market and off (pocket listings)
  • Provide detailed information on any home you express interest in
  • Prepare you to submit an offer by looking at comparable closed and pending sales in the community
  • Guide you through the offer process and negotiate on your behalf with the seller’s agent
  • Use discretion while dealing with your sensitive information and maintain confidentiality
  • Help assess your financial position and provide recommendations whether you buy with cash or opt to finance
  • Provide contact information for non-affiliated independent service providers, e.g., real estate lawyers, inspections, escrow and more
  • Coordinate all appointments with outside parties (such as appraisers, inspections) to ensure a smooth transaction

Our ultimate goal is to make the buying process as easy as possible by providing comprehensive professional service.

HGTV – 10 Expert Tips for Buying a Lifestyle or Luxury Home

From a brand-new Trump condo and a historic Newport estate to a golf course community in the West, there’s a plethora of choices in high-end homes. Consider these tips from luxury home market pros before buying your dream home.

1. Learn the search process.

“Many luxury homes go unlisted to protect a seller’s privacy. These properties are often found through the Realtor’s personal connections as opposed to the MLS.” Virginia Cook, Virginia Cook Realtors, Dallas

“You may need to go to more online sources as not everything is on the large search engines.”Ronald Phipps, Phipps Realty, Warwick, R.I.

2. Go beyond the photos.

“Make sure you don’t dismiss properties based on their front elevation photos. Many large homes aren’t photogenic that way and you have to see them in person to appreciate. I recommend my clients do a search of the property and vicinity on Google Earth so you can see what’s around the home.” Ronald Phipps, Phipps Realty, Warwick, R.I.

3. Work with a local expert.

“It’s critical to have a good buyer agent who is familiar with the area you want to buy in. There’s a bit more control on access to high-end properties in terms of fewer open houses and more appointments have to be made to see them.” Elizabeth Blakeslee, Coldwell Banker Residential Brokerage, Washington, D.C.

4. Bank on your relationships.

“I strongly recommend you go to the bank you have a relationship with. They have your portfolio already. Also, know the difference between the pre-approval letter and the prequalification letter.” Nancy Suvarnamani, Century 21 SGR Inc., Chicago

5. Document everything.

“There is more scrutiny today in the high-end market. Financial documentation is critical. Anyone who is making a lot of money has a manager or an accountant and tries hard to shelter their money so it can be difficult to show the bank you have the income.” Steve Goddard, RE/MAX Beach Cities Realty, Manhattan Beach, Calif.

6. Hire smart, reliable advisers.

“A good Realtor won’t make the client’s decisions but will make suggestions. Pay attention to your financial planner and Realtor that you trust. They should agree on what you should be doing and if they don’t, arrange a meeting.” David Boyer, Jack Woodcock Team, Las Vegas

7. Don’t forget about title insurance.

“You need to get title insurance so you’ll be insured against any problems that were forgotten about. You want to make sure you have a chance to have a look at the exceptions page of the title insurance process before closing time.” Moe Veissi, Veissi & Associates, Miami

8. Look into the future.

“Make sure you know what building is planned around you. What happens if someone pushes the bar and builds another building even taller?”

“Know the timeline. You don’t want to tie your cash up for a long period of time if there are any kinds of construction delays.” Alexander Chaparro, @properties, Chicago

9. Know what to expect with cooperatives and condominiums.

“For co-ops and condos you want to be represented by an attorney who will research the building on its financial viability.” Klara Madlin, Klara Madlin Real Estate, New York City

10. There’s room to negotiate.

“It’s individual points, the view or remodeling that makes these properties one of a kind and makes them able to command a particular price. Have your agent research the comparable properties that have recently sold, getting closing prices, right before you make an offer.” Fanny Y. Chu, Prudential California Realty, San Francisco


All Real Estate is Local. We don’t practice real estate in every area. Our real estate practice is focused on the marketing and sale of homes in Indian Wells and surrounding communities. As a result, we do well by our clients. Really well. Real estate firms come in all shapes and sizes. There are big firms with hundreds of agents in offices spread out all over the world. There are medium firms with dozens of agents who do a little of everything. Then there are boutique firms who have a special focus. These boutique firms typically specialize in a particular practice area, and do it very well.

charles berge

is a boutique real estate firm – a phrase that has become overused, but applies nonetheless. Boutique real estate brokerage can uniquely provide personalized a la carte real estate services to meet your particular needs. Tell us what you want to do. We’ll work with you to customize a plan that works for you. We’ll discuss how to properly position your home to maximize your home equity, and accomplish a timely and successful sale in any market. We’ve sold lifestyle and luxury real estate for many years. Seller and Buyer clients represented with integrity. We know and understand the business. We’ll just do what we do. And keep on doing it well. Contact Us Today to Begin the Conversation..

Indian Wells

Indian Wells

Located in the heart of Southern California’s Desert Resort Communities, the City of Indian Wells is recognized worldwide for its tranquil and luxurious resort environment. Indian Wells has achieved status as one of the premier residential resort and vacation destinations to both visit and call home.

Indian Wells Amenities

Indian Wells guests and residents benefit from and enjoy the many amenities Indian Wells offers, including four world classresorts, the luxurious city owned Indian Wells Golf Resort, the Indian Wells Tennis Garden, plus a wide variety of cultural and educational programs. Indian Wells truly offers a luxury lifestyle unlike any other area.

Discounted Golf at Indian Wells Golf Resort

Indian Wells residents also benefit from discounted green fees at the 36 hole championship Indian Wells Golf Resort. The City also sponsors many other sporting and cultural events throughout the year. These include the world-renowned BNP ParibasTennis Open, the Desert Town Hall Speakers Series, the Indian Wells Arts Festival and more.

Indian Wells Real Estate

Real estate opportunities in Indian Wells include six country club golf communities, with each having their own unique features and atmosphere. The country club communities offer a broad range of amenities for home and condo owners including golf, tennis, fitness centers, spas, social/educational programs and more. Real estate opportunities also include a large selection of homes and condos outside of golf communities.

Toscana Country Club

Desert Horizons Country Club

Indian Wells Country Club

Eldorado Country Club

The Vintage Club

The Reserve Club

The City of Indian Wells also offers Indian Wells property owners an ID card which residents can use to enjoy discounts at the Indian Wells Golf Resort, BNP Paribas Tennis Open, the four Indian Wells Hotel Properties, and free use of the Hyatt Regency Indian Wells Resort & Spa fitness center.

Learn More About Indian Wells on Wikipedia



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Written by  on Monday, 28 July 2014 12:41 pm

Zillow Seen Dominating U.S. Home Searches With Trulia

By, Alex Sherman, Jeffrey McCracken and Prashant Gopal  Jul 24, 2014 4:13 PM PT


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